About this project
LOCAVORE
Project｜Locavore brand design
Type｜Passion project
Design timeline｜3 days
Rendering｜Brand book
Year｜2022
Locavore is a fictional family-owned business, created in Trois-Rivières.
The neighborhood grocery store offers a range of seasonal local food products.
Wishing to put forward the know-how of artisans and farmers in the region, Locavore
offers fresh and affordable products year-round.
The company wants to minimize the number of intermediaries between the product and
the consumer's plate. Locavore tries to weave links between people in the community and cares about the health and well-being of the population and the preservation of the environment, while encouraging the local economy.
offers fresh and affordable products year-round.
The company wants to minimize the number of intermediaries between the product and
the consumer's plate. Locavore tries to weave links between people in the community and cares about the health and well-being of the population and the preservation of the environment, while encouraging the local economy.
Locavore is a projected that was assigned to me during my graphic design training.
The color palette combines a medium light shade of green with a relatively bright shade of orange with red undertones. Orange is often described as an energetic color while green is highly connected to nature, freshness and health.
I made a quick competitor research on local Trois-Rivières grocery stores and tried to encapsulate in my design, the elements I judged would give the best rendering in a medium-sized grocery shop that sells local goods.
The final concept uses both, typographical elements and a play of letters to create a smiling one-eyed character that could be developped into a mascot for the brand later on.
Please note that this project is not intended to be sold or copied.
Thank you for watching and see you soon !
